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Mayfair Witches: Salem Coven Sets December 30 Premiere With New Season 3 Teaser

Mayfair Witches season 3 premieres December 30, 2026 on AMC and AMC+ in the US. Watch the official Salem Coven teaser and see what changed since July.

By Kenza Benouna3 min read
Official Mayfair Witches image showing a woman facing hooded figures in a dark blue forest.
AMC's Mayfair Witches production image accompanying its October NYCC announcement. The forest scene is promotional imagery, not a complete explanation of season 3's story.© AMC

Anne Rice’s Mayfair Witches returns for season 3 on Wednesday, December 30, 2026, on AMC and AMC+ in the US. The season now carries the subtitle Salem Coven. AMC revealed the title, premiere date and a new teaser at New York Comic Con on October 9.

That date changes the timetable: the network’s July announcement had placed the season in 2027. Readers who saved that earlier window should use the newer December date for the US release.

Watch the official Salem Coven teaser

This is the original upload from the verified AMC+ channel, also embedded in AMC’s NYCC recap. Its opening imagery shows Alexandra Daddario’s Rowan in blue medical scrubs beside a car. The separate official image above places a woman opposite hooded figures in a forest.

Those images establish the campaign’s atmosphere. They do not, by themselves, identify every figure, explain a ritual or confirm how a confrontation ends. The teaser is a preview of the third season, rather than an announcement of a separate new series.

What changed since July?

AnnouncementRelease information
July 13, 2026 press release, describing a July 12 teaser debutSeason 3 expected in 2027 on AMC and AMC+
October 9, 2026 NYCC announcementSalem Coven subtitle and Wednesday, December 30 premiere

The October announcement supersedes the older year-only projection. December 30 falls in 2026, not 2027; treating the July release as the latest schedule would now give viewers the wrong year.

Why Salem, and who is involved?

AMC’s July production announcement places the third season in Salem, Massachusetts. It describes an expansion of the show’s witchcraft mythology, additional spellbound families and elements of the town’s history. The new subtitle makes that setting prominent, without revealing a full episode-by-episode plot.

The same release lists Alexandra Daddario, Harry Hamlin, Tongayi Chirisa and Alyssa Jirrels, alongside Betsy Brandt, Michiel Huisman, James Frain, Eliza Scanlen and Omar Maskati. These are announced cast names; the release does not provide a complete guide to every character’s role in the new season.

Esta Spalding and Thomas Schnauz are the co-showrunners. Executive producers also include Mark Johnson, Michelle Ashford and Tom Williams. AMC’s October panel recap names Spalding, Schnauz and Johnson among the creative team presenting the season.

What is still unconfirmed?

The US date should not be converted into a Swedish streaming promise. The cited announcements do not establish a Swedish provider, international rollout, local release hour, new episode count or complete weekly schedule.

Likewise, the Salem Coven subtitle does not confirm a crossover simply because the show belongs to AMC’s Anne Rice screen franchise. Any specific visiting characters or shared story events need their own announcement.

Our release calendar records the December 30 US premiere with that regional limit. For other upcoming series, visit TV & Streaming.

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About the author

Kenza Benouna

Movies, TV & Horror Writer

Kenza Benouna writes about movies and television, with a substantial archive in horror. Her Red Reactions work includes reviews, supernatural and franchise lore, story explainers and analysis of character, atmosphere and adaptation.

Coverage: Horror · Movies · TV · Reviews · Lore & Features

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