Avengers: Endgame Encore Explained: What's New and How It Connects to Doomsday

Avengers: Endgame is going back to theaters, and Marvel isn’t just replaying the 2019 cut for nostalgia. The re-release, branded Avengers: Endgame Encore, adds new material built specifically to point audiences toward Avengers: Doomsday in December. The trailer for it has already made news on its own: Deadline reported the spot pulled in roughly 77 million views in its first 24 hours, more than four times the previous record for a theatrical re-release trailer.

What Is Avengers: Endgame Encore?

Encore is the theatrical return of Endgame, running in IMAX and Infinity Vision-certified auditoriums starting September 25 in the U.S. (Variety’s Australian coverage lists a September 24 opening there, so the exact date shifts slightly by territory). What separates it from a standard re-release is the added content wrapped around the film — Marvel isn’t just striking new prints of the same 181-minute cut.

What’s New in Endgame Encore?

According to Variety’s reporting, the Encore version includes new footage, a custom introduction, a new post-credits scene, and an exclusive look at Avengers: Doomsday. Multiple outlets have since noted the added material runs to roughly four extra minutes.

What hasn’t been detailed is the content of that post-credits material. Marvel has not said which characters appear in the Doomsday footage or what it shows, and outlets describing it as an “exclusive look” are being accurate to what’s actually been confirmed. Anything more specific than that is speculation Marvel hasn’t backed up.

How Does Endgame Encore Connect to Avengers: Doomsday?

The connection is a marketing one, not a hidden plot mechanic. Endgame closed out the Infinity Saga and the era built around the original six Avengers; Doomsday opens the next chapter with the MCU’s new Doctor Doom, played by Robert Downey Jr. Putting audiences back in front of Endgame right before Doomsday arrives gives Marvel a captive audience for footage it wants people talking about, and it reinforces the idea that this new Avengers era is a direct continuation of the story Endgame ended.

That’s editorial framing based on how Marvel is using the re-release, not a claim that Endgame itself secretly sets up Doom. If you want the deeper history behind why Doom and Reed Richards can’t stand each other, that dynamic gets its own explainer worth reading before Doomsday arrives.

The Trailer Just Broke a Re-Release Record

Deadline’s figure — 77 million views in the trailer’s first 24 hours — is being reported as more than quadruple the prior mark for any theatrical re-release trailer, previously held by the 40th-anniversary Top Gun trailer at around 19 million first-day views. For context on where Endgame sits in the box office conversation right now, the film had been the second-highest-grossing movie of all time domestically until Spider-Man: Brand New Day passed it this year, which makes the timing of this re-release even more pointed.

Why This Re-Release Is Different

Marvel has re-released movies before without turning them into events tied to what’s coming next. This one is built differently: new footage, a new ending tag, and an exclusive tease of the film arriving three months later, all wrapped around one of the highest-grossing movies ever made. The trailer numbers suggest audiences noticed. Whether the Doomsday footage matches that level of interest is a separate question, and one Marvel hasn’t answered yet.